CTA Components

⚠️ Important Notice: We are transitioning from <bw-widget> to <nw-blocks> tags. While <bw-widget> is still supported for backward compatibility, all new implementations should use <nw-blocks>. Please update your existing widgets when possible.

Overview

The CTA (Call-to-Action) components provide flexible ways to display links and buttons with tracking capabilities. There are four main component types:

  • ctaLink: Renders a simple styled hyperlink
  • ctaGeoLink: Geo-targeted link based on user location and product
  • ctaButton: Renders a styled button with customizable colors
  • ctaGeoButton: Geo-targeted button based on user location and product

A simple call-to-action link with tracking and styling options.

Basic Usage

Expand me...

dcKey 2238452dfc171071b636f984c5977253

Claim bonus

With Custom Text

Expand me...

dcKey af46722bab96212b9692af9866597ece

Override translation

Container Specification

You can specify whether the link should be wrapped in a span (inline, default) or div (block).

Expand me...

dcKey e90ab51d4a60242d5a2c2dcc2790ad20

Container is div
  it is not inlined with text
Expand me...

dcKey 53015b2153c2c03cddda2548fa19a8d6

Container is span by default   it is inlined with text (default is span)

Advanced Configuration

Customize font size, colors, and hover effects using the configuration attribute.

Expand me...

dcKey f747d903faef5204e9e33d38c7f6839a

Claim bonus

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaLink)
cloaked-link string - The cloaked tracking link slug
text string - Custom link text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute (_blank, _self, etc.)
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

A geo-targeted call-to-action link that automatically selects brands based on user location, product, and language.

Basic Usage

Expand me...

dcKey 643f7674b8f72d5f6add6a53755ff348

S'inscrire

With Custom Configuration

Expand me...
404: ctaGeoLink, cfRayID a1a96ed6391bcf3e, short: undefined, product: undefined, country: US, language: , currency: undefined

With Brand Name Placeholder

Use ##brand_name## in your text to dynamically insert the brand name.

Expand me...

dcKey f2a0421fcbf925a3c77e84d8048d7307

Ton bonus chez Robocat

With Text Override and Brand Placeholder

Expand me...

dcKey 40b59da143487bef3d85e11a59d792b2

Youpi trop bien : DirectionBet Sport !

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoLink)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom link text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "" Link target attribute
rel string "nofollow" Link rel attribute
container string "span" Container element (span or div)
hover-color string "#0E5DB9" Link color on hover
tracking-target string - Additional tracking target parameter
configuration JSON {"fontSize": "inherit", "color": "#0F73E6"} Styling configuration object

ctaButton

A styled button component with customizable colors, gradients, and hover effects.

Basic Usage

Expand me...

dcKey 64ad236c14747f34c38a484456835665

With Custom Text

Expand me...

dcKey 242dc9b9102dd5b9b08aecdcccb2891c

With Advanced Configuration

Customize button appearance with gradient colors, hover effects, size, and more.

Expand me...

dcKey c2109c8ac94bfb2399d1d4345eaaa547

With Right Arrow Icon

Control the display of the right arrow icon.

Expand me...

dcKey 14960f52a7e241eaeb7e8370b9935949

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaButton)
cloaked-link string - The cloaked tracking link slug
text string - Custom button text (overrides translation)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
tracking-data string - Custom tracking data
override-url string - Override the generated URL
referer string - Referer parameter for tracking
configuration JSON See below Styling configuration object

Configuration Object:

{
  "fontSize": "14px",
  "buttonColors": ["#05842A", "#05842A"],  // [gradient-start, gradient-end]
  "buttonHover": "#096725",
  "width": "300px"
}

ctaGeoButton

A geo-targeted button that automatically selects brands based on user location, product, and language.

Basic Usage

Expand me...

dcKey 7dbcefb2ba4fd5f324bed09ff37aad32

With Brand Name in Text

Expand me...

dcKey 3914d4716e4fdda76fc60819e0863861

With Custom Text and Brand Placeholder

Expand me...

dcKey 659cbf7b56eda3d0240b56f2491941df

Attributes Reference

Attribute Type Default Description
id string required Component identifier (ctaGeoButton)
brandposition number 0 Brand position in the geo-targeted list (0-indexed internally, use 1 for first)
product string - Product type (e.g., “SB” for Sports Betting, “CA” for Casino)
language string - Language code (e.g., “fr”, “en”)
country string - Country code (e.g., “FR”, “US”)
country-state string - State code for US/CA (e.g., “NY”, “ON”)
selling-point-type string "general" Type of selling point to display
text string - Custom button text (supports ##brand_name## placeholder)
translation string "cta-claim-bonus" i18n translation key
target string "_blank" Link target attribute
rel string "nofollow" Link rel attribute
show-right-arrow boolean true Show/hide the right arrow icon
tracking-target string - Additional tracking target parameter
configuration JSON See ctaButton config Styling configuration object (same as ctaButton)

Backward Compatibility

All examples above use the new <nw-blocks> tag. If you need to use the legacy <bw-widget> tag for backward compatibility, simply replace <nw-blocks> with <bw-widget> in any example:

<!-- New way (recommended) -->
<nw-blocks id="ctaButton" cloaked-link="greatwin-casino">
</nw-blocks>

<!-- Old way (still supported) -->
<bw-widget id="ctaButton" cloaked-link="greatwin-casino">
</bw-widget>

Both tags work identically and support all the same attributes and functionality.

Common Use Cases

<nw-blocks id="ctaLink" cloaked-link="your-casino" text="Play Now"></nw-blocks>

2. Geo-Targeted Button for Multiple Markets

<nw-blocks id="ctaGeoButton" 
    product="CA" 
    language="en" 
    text="Join ##brand_name## Today!">
</nw-blocks>

3. Custom Styled Button with Tracking

<nw-blocks id="ctaButton" 
    cloaked-link="your-casino"
    tracking-target="homepage"
    tracking-data="promo-2024"
    configuration='{"buttonColors": ["#FF6B35", "#F7931E"], "width": "200px"}'>
</nw-blocks>

Check out <nw-blocks id="ctaLink" 
    cloaked-link="your-casino" 
    text="this amazing offer"
    container="span"
    configuration='{"color": "#e74c3c", "fontSize": "inherit"}'></nw-blocks> today!